Walk It Like You Talk It

You and your brain are not the same person.

You are one, but it's almost like you operate separately. Your brain can make you do things that your mind, your logical side, knows it shouldn't do. And vice versa, your mind can trick your brain into changing, like when you do something for 30 days until it becomes a habit.

Because of this phenomenon, you can apply psychological theories and effects that influence other people, to influence your very brain instead. One of these effects is the Halo Effect.

Before I proceed, understand that I found this method extremely powerful, but in tandem with other tools and methods. Ok, let's continue.

Understanding the Halo Effect

The halo effect is the tendency for the positive impression of one trait person, brand, company to positively influence other traits too. For example, if you believe that someone is nice, you will also have the tendency to

believe that he is smart as a consequence, without any evidence to prove so.

In truth, the halo effect is called a cognitive bias, it is a bias based on flawed sources of influence, which, therefore, means that it is a flawed method of thinking. You can catch yourself when this effect comes into play, however, you might never be immune to it, it is written in our biology.

The reason for the existence of this effect is that our brains evolved a shortcut to processing the information around us. Since we cannot process every individual piece of information that comes to us or we would be overloaded in seconds, we learned to make plausible assumptions. One of them, for example, is that if a person dresses like a successful person, we would assume that person is successful too, and smart, and nice, and so on, and so on.

Tricking Your Brain

Because of the dissonance between the brain and the mind that I described in the intro, we can use this effect to our advantage. Knowing that this effect exists isn't enough to make us immune to these automatic connections between traits that we make, therefore, even though we can choose to catch it and avoid falling prey to the halo effect, we can also choose not to.

By doing so we can trick our brain into making these connections about you! Say you want to be more successful in your career, you can invest in clothing that conveys success to you, fix up your hairstyle, and clean up your look, when you look at yourself in the mirror you will be astonished at how amazing you look. And your brain will start automatically making edits to the perceptions you have about yourself. You will start to believe you are smart, motivated, charismatic, etc.

You don't have to go out and buy a bunch of new clothes to see this in action. Take a photo of you of a time when you dressed up, or even think back at one. When you see yourself like that doesn't that make you go "Wow! That looks like the type of person I want to be!". Why? It was still you, the same you that you are now, or were back then, chances are you didn't think that in your everyday life back then. So what changed? Just dressing up made your brain think you were better than you actually were.

Now think if you did this every day instead. Every day, when you look in the mirror, what if you have that same reaction? Eventually, you will have something to hold yourself up to, if your wardrobe becomes something that makes you go "Wow!" every day, then every day that you don't have that reaction you'll think, damn I want to be like the person I was yesterday.

This isn't limited to your clothes, or to success, when you dress, act, or speak like the person you want to be you will think of yourself like you already are that person. Your brain doesn't know the difference between thought and reality, to your brain, if you think of yourself as the person you want to be, you are the person you want to be, at least until the thought reaches the more logical parts. Nonetheless, it still works, for the same reason that envisioning works.

Not A Standalone Solution

This isn't a sure method to gaining success, it is essentially faking it 'till you make it. Take this suggestion as just this, a suggestion, it won't work unless you actually work to become that person, but it makes the process just a little bit easier.

Your brain is exceptionally smart, it is not that easy to trick, it will learn, and adapt, but there are rules which that brain has evolved to follow. These rules are easily exploitable, but the brain did not evolve for easy reprogramming.

Nevertheless, I suggest you take advantage of this trick as it works in the background and helps your subconscious adapt to your conscious decisions. I have implemented this method and it has done me wonders. I put away all my 'dark' clothes in exchange for lighter and more professional ones, I was an amazing help in affirming my decisions to myself, but I still make sure I work towards my goals.

Think of it as a tire patch while you drive towards the mechanic to get it changed

. . .

I hope I explained to you that this a very powerful trick that will help you a lot as it has helped me, but it is not something you can do by itself. The brain is a powerful organ, but it is lazy and flawed, thus exploitable. This is great when trying to make change easier since you are simultaneously using in-built systems and saving up energy, both things that the brain naturally wants to do, making the use of this effect on yourself a great strategy when changing yourself for the better! Did you know about the halo effect before? Let me know if this proved as useful to you as it did to me!


Hi, I'm Matthew, my mission is to spread knowledge about motivation, productivity, and enabling people to achieve the best that they can be! I have a vast background in psychology and a passion for self-improvement. I literally can't remember a time when I didn't have a psychology book in my hands. On top of that, I've traveled around the world from a very young age, and seen many different courses of life, forming friendships with highly successful people, as well as people who are willing to do anything to make ends meet. My own life took me down a roller coaster of highs and lows, and I'm forever grateful that I've been able to overcome everything it threw at me. Now I want to take the opportunity to give back, and help others learn tools and methods for becoming who they were born to be!


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